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year was 1942. Tractors were about to outnumber horses
on American farms. Chemical weed-killers and bug sprays were
being promoted as the wave of the future. Organic farming
and publishing pioneer J.I. Rodale was just kicking around
the idea of starting a magazine for organic farmers. And wannabe
organic farmers Paul and Betty Keene were farming and teaching
for $5 a week, plus room and board, as they gained experience
and searched for land to start their own farm.
“J.I. told me he was thinking about starting up a little
magazine called Organic Farming and Gardening. He asked me
if I wanted to become the assistant editor. I laughed and
said, ‘No sir, I think I’d rather farm,'”
Paul Keene recalled years later.
But that’s not all Paul did. With his wife, Betty,
he founded Walnut Acres, the farm and direct-marketing company
that first made natural foods available through the mail.
Walnut Acres grew into a $10 million-a-year business. And
the Keene family farm in Penns Creek, Pennsylvania, became
a Mecca for the organic faithful from throughout the United
States and many foreign countries. The Walnut Acres catalog,
with a circulation of more than 40,000, was more popular than
many magazines in its heyday.
Paul Keene passed away on April 23 of this year. He was 94,
and is survived by a sister, three daughters, six grandchildren
and eight great-grandchildren, but his legacy lives on throughout
his native Pennsylvania, the United States and the world.
In 1954, Paul helped found the Pennsylvania chapter of the
Natural Foods Associates. He and Betty created the Walnut
Acres Foundation in 1964, establishing an orphanage in southern
India where they had been teachers in the 1930s. Paul helped
found the Pennsylvania Association for Sustainable Agriculture
in 1993. With organic foods already solidly established as
a multi-billion-a-year industry, the Organic Trade Association
honored Paul with its Organic Leadership Award in 1998.
How It All Began
Paul earned a master’s in mathematics from Yale and
went to India in 1938 to teach for two years. That’s
where he was befriended by Mohandas K. Gandhi. He studied
at Gandhi’s village training school and was inspired
by the work of organic farming pioneer Sir Albert Howard and
the Indian independence movement. Paul also fell in love with
Enid Betty Morgan, a fellow teacher and the daughter of missionary
parents.
He and Betty were married and returned to the United States
in 1940, but not to teach. They wanted to farm!
“My work seemed somehow flat and empty. An unreality
about it gnawed at my spirit. Had I become too separated from
life at the roots?” Paul wrote years later. “Whenever
I should have been working on a doctoral thesis, before my
eyes swam visions of fertile fields and growing crops, of
barns and animals and small, tender, living things. My heart
belonged now, in a way both exciting and calming, to another
world, at the doorway of which I stood awestruck.”
And so in 1946, the Keenes borrowed $5,000, bought 100 acres
in central Pennsylvania and began farming “on a song
and a prayer,” as The New Farm put it in an article
in 1979.
“We moved there -- two children, two parents, Betty’s
elderly missionary father, a team of horses, our dog Lassie,
and an old car,” Paul wrote in his 1988 book . The book is a collection
of the homey columns Paul wrote for the Walnut Acres catalog
from 1949 through 1986. (The book’s title comes from
an inscription Keene found on an old tombstone. He adopted
it as the motto for Walnut Acres, saying that he always “tried
to sow enough for birds and people, and then to move through
our days trustingly.”)
“Never was a new-born babe more beautiful to a relieved
mother than was Walnut Acres to us as we rattled proudly up
the winding lane on that bright March moving day so long ago.
Glory was everywhere. The tin roofs are rusted through in
spots? Set buckets under the drips until we find time to patch
the holes. The house and barn haven’t been painted for
20 years, the windows are falling out? Ah, but the wood is
sound -- and just paste paper over the holes for now. The
place has no plumbing, no bathroom, no telephone, no furnace
-- we must heat with a wood-burning stove? That’s all
right. Isn’t it great to pioneer? We must pay off the
mortgage with that one team of horses, plus an old plow and
an old harrow -- and live besides? Tut, tut -- we’ve
lived on nothing before; we wouldn’t know how to live
otherwise. Oh, the wonder of it all. We had a house and barn
and outbuildings and a hundred acres. Did you hear? One hundred
acres!”
The Keene’s first harvest from six old apple trees
was maybe 15 bushels of fruit. Using a huge iron kettle over
an open fire, they cooked the apples down to 100 quarts of
apple butter. Selling for $1 a quart, the apple butter helped
the young family survive its first winter at Walnut Acres.
The rest, as they say, is history.
After Betty’s death in 1987, Paul’s own health
began to decline. Other family members took over management
of Walnut Acres, which was finally sold in 2000. Walnut Acres
now exists only as a registered trademark of the Hain Celestial
Group, Inc.
“A surprised observer, I have been swept along by life
as in a miraculous stream,” Paul wrote in summing up
his life. “I have found that answers do not come by
concentrating on one’s own desires or fancied wants
or needs. Somehow, by seeking out the larger framework, as
Gandhi did, one rises here and there above the choking limits
of self into a freer, fresher atmosphere, to where one simply
sees farther, through an expanded, more beautiful landscape.”
Maybe that’s why Paul always sowed more than enough
for the birds -- and for humanity. It’s a rich legacy
that’s likely to continue yielding abundant harvests
for generations to come, both through the many new farmers
he inspired and the countless cooks and consumers he helped
educate about the value of fresh, local and organic foods.
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