Protecting Your Privacy and Servicing Your Needs

Located on a beautiful 333-acre farm in Berks County, Pennsylvania, The Rodale Institute® is a 501(c)3 non-profit organization devoted to innovative agricultural research, training, outreach and education. Founded in 1947 by J.I. Rodale who popularized the term "organic" as it relates to sustainable farming practices, The Rodale Institute promotes organic and regenerative agriculture as a means of renewing the environmental and human health. The Institute shares its cutting edge programs with farmers, consumers, food industry leaders, policy makers and children. In addition to educational and training programs offered at the farm, The Institute's influence reaches worldwide through regenerative farming programs in Japan, and West Africa. The Institute is co-chaired by Ardath Rodale and Paul McGinley.

We are deeply committed to protecting your privacy and security when you access The Rodale Institute's owned and operated Web sites.

We care about the safety of your transaction. We use high grade encryption and the https security protocols to communicate with your browser software. This method is the industry standard security protocol, which makes it extremely difficult for anyone else to intercept the credit card information you send to us. Companies we work with to process credit card transactions also use high grade encryption and security protocols as well as privacy policies that are similar to our own. However, The Rodale Institute has no control over or responsibility for data collection and use practices of third parties that process online donation credit card transactions.

We believe you have the right to know everything regarding the information we collect about you as you use Institute owned and operated Web this information benefits you...and how you can say "no" to the use of any of this information.

This policy explains what we do with your information online, and what you can expect from The Rodale Institute. By using this site, you indicate your acceptance of our Online Privacy Policy.

Children Under 13:
We care about the safety of children. We won't knowingly allow anyone under 13 to provide us any personally identifying information. Children should always get permission from their parents before sending any information about themselves (such as their names, e-mail addresses and phone numbers) over the Internet, to us or to anyone else. We encourage you to become involved in your children's online experience, and to share your interest in our sites with your young ones.

What information do you collect about me?
The Rodale Institute collects personal identifying information from you only if you voluntarily submit such information to us. We collect user-specific information on the web pages you visit and any volunteered information you may provide such as survey information and/or site registrations.

What's in it for me?
Plenty! The information we collect allows us to customize the content and/or layout of our page for each visitor. Plus, it enables us to notify visitors about updates to our Web visitors with special offers of interest...and customize our visitors' Web site experience.

What are "cookies" and what do they do for me?
In order to provide better service when visitors return to our site, The Rodale Institute may use cookies to store visitors' preferences and information about such things as items added to a user's shopping cart, what pages users visit, and past user activity at a site. "Cookies" are pieces of information stored by your browser on your computer's hard drive. Cookies are also used to ensure that visitors are not repeatedly sent the same banner ads, to customize Web page content based on visitors' browser type (Netscape or Microsoft Explorer, for example) or other information that the visitor sends. Most browsers are initially set to accept cookies.

If you want to disable cookies, there is a simple procedure in most Internet browsers that allow you to turn off cookies. Please remember however, that cookies may be required to allow you to use certain features of our sites.

With whom do you share information about me?
We do not share your personal information with any third party. It is our policy not to sell, trade, or rent your personal information to anyone. We reserve the right to change our policy at any time. If we choose to change our policy, you will be given the option to remove your name from our database.

Donations and purchases made on-line to us are secure. When you make a donation on-line, we ask for your name, address, phone number, e-mail address and credit card information. We use your information to process your donation(s) and to verify credit card data. We use your mailing address to send your tax-deductible receipt(s) and to keep you informed about our work through various communications. Your phone number is used only to contact you if we need to verify order information and occasionally to thank you for your contribution. We typically do no telephone solicitations.

The Rodale Institute maintains a policy to discontinue contacting any person upon that person's oral or written request directed to The Institute, its fundraiser or other agents.

We use a third-party financial institution to process our credit card transactions. They receive the credit card number and other personal information of our donors only to verify credit card numbers and to process credit card transactions in a secure environment.

We reserve the right to share survey results, web traffic activity, or any other web site monitoring results with third party contacts with any personal identifying information removed from the data.

Transfer of Information for Legal Purposes
The Rodale Institute may need to disclose certain information in order to comply with a legal requirement, such as a law, regulation, court order, subpoena, search warrant, in the course of legal proceedings or in response to a law enforcement agency request.

Rodale Institute sites may, on occasion, contain links to other sites with information gathering practices different from our own. Visitors should consult privacy policies for all other sites as The Rodale Institute has no control over information submitted to or collected by such third parties.

What if I don't want e-mail from The Rodale Institute?
Easy. If you do not want to receive e-mail from the Institute, simply unsubscribe from any mailing lists you subscribed to, or let us know by emailing us at

May I see the information you collect about me?
Yes! Upon request, we provide our customers with access to personal information (e.g., account information, orders placed)...account status (outstanding balance)...and contact information (i.e., name, address, phone number). Simply email us at

The Rodale Institute may need to change this privacy policy from time to time in order to address new issues, evolving technologies and changes on our sites. We will post those changes so you will always know what information we gather and how we might use that information. Please refer back to this policy regularly.

What about data security?
To ensure the security of your data- including address information and credit card numbers- The Rodale Institute always uses industry-standard encryption technologies when transferring and receiving consumer data exchanged with our site. We have appropriate security measures that protect against the loss, misuse or alteration of information that we have collected from you.

Rules for Submissions and Messages
Responsibility for what is posted in the discussion groups or other public forums lies with each user--you alone are responsible for the content of your messages, and the consequences of any such messages. We cannot review every submission a user may make, but we reserve the right to randomly review submissions and edit if necessary. We neither endorse nor guarantee the accuracy or propriety of any submission. We do, however, reserve the right but do not assume the obligation to restrict or prohibit your use of our sites if we believe you are violating any of the terms of the agreement and to remove, edit, or relocate any submission as we see fit whether for legal or other reasons.

Web Site Visitor Conduct
You understand that all information, data, text, software, music, sound, photographs, graphics, video, messages or other materials ("Content"), whether publicly posted or privately transmitted, are the sole responsibility of the person from which such Content originated. This means that you, and not The Institute, are entirely responsible for all Content that you upload, post or otherwise transmit. The Rodale Institute does not control the Content posted and, as such, does not guarantee the accuracy, integrity or quality of such Content. You understand that by using a Rodale Institute site, you may be exposed to Content that is offensive, indecent or objectionable.

You agree to not use the Institute sites in order to:

You acknowledge that we acquire all Rights to use any posted materials as described above so that we do not violate any Rights you may have in materials you post. By submitting content to or through our sites, you grant us the non-exclusive right to reproduce, modify and distribute it as we see fit in any medium and for any purpose in any form, media, or technology now known or later developed. You also permit any other user to access, display and print such content for personal use. You vouch that any material you submit does not violate, plagiarize or infringe upon the right of any third party, including copyright, trademark or proprietary rights. If non-original content is included in your posting, you must obtain permission from the content owner and attribute it.

We appreciate the opportunity to serve you!
If you have any questions regarding this privacy policy statement or if you feel that this site has not followed its stated information policy, feel free to contact us. Our postal address is: 611 Siegfriedale Road, Kutztown, PA 19530 and we can be reached via e-mail at: You can reach us by telephone at (610) 683-1400.