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For Immediate Release
September 1, 2003

Media Contact:
Michael Straus, Straus Communications
(415) 777-1170 or (415) 519-8343
Michael@StrausCom.com

Family farming rocks Organic World
Ohio farmers, Farm Aid concert fans, get taste of possible farming future

Columbus, Ohio – In a bid to increase the number of U.S. certified organic farms and ranches by 750%, the Pennsylvania-based The Rodale Institute® (TRI) will present their innovative www.NewFarm.org at the upcoming Farm Aid concert on September 7th.

TRI will demonstrate NewFarm.org to a sold-out crowd of more than 20,000 concertgoers and press at Organic World, a new section of vendors and information booths featuring organic news and products.

“Organic farming is a good business decision for farmers, ” stated Anthony Rodale, TRI’s Chairman. “It’s time to promote organic as an economically viable form of agriculture.”

Rodale, whose grandfather J.I. Rodale coined the term “organic” in 1942, is pressing government and agricultural leaders to pool resources and work together towards a common, quantifiable vision.

Agriculture is the engine of Ohio’s economy. Currently, agriculture and related businesses employ one in every six Ohioans. Ohio family farmers, like their counterparts across the country, are struggling to hold on to their farms in the face of threats from low commodity prices and factory farms.

The Greenfield, Mass.-based Organic Trade Association reports that the market for organic food and products is more than $11 billion in annual sales, and growing an estimated 20-30% per year.

About two million U.S. farmers remain, of which certified organic farms, which have been increasing in recent years, are estimated to account for 8,000 - 12,000.

A project of The Rodale Institute®, www.NewFarm.org reaches a global community of food producers to exchange valuable “farmer-to-farmer know-how.” This comprehensive website has become an invaluable resource for the organic community, offering the widespread support and access to information necessary to help achieve the Rodale Institute’s® goal of having 100,000 farmers transition to Certified Organic by 2013.

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  For more information about The Rodale Institute®, NewFarm.org and related programs, please visit www.newfarm.org, www.rodaleinstitute.org, www.kidsregen.org, or contact Michael Straus, (415) 777-1170, Michael@strauscom.com. Also, visit www.newfarm.org/pressroom.
     
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