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The Rodale Institute® Launches
Kutztown, Pennsylvania; February 25, 2003 -- The Rodale Institute®, a publicly supported nonprofit organization and the country’s leading advocate for regenerative, sustainable agriculture and organic foods, today launched the first-ever wholesale price index of certified organic foods—The New Farm Organic Price Index™ (OPX™).
Announced last month, the OPX today goes live on The Rodale Institute’s Website for farmers, NewFarm.org, free of charge. With the help of the OPX, organic farmers will be able to market their products competitively by using the index as a pricing guide, comparing the prices of similar goods – both organic and conventional.
“We created the OPX because we listen to farmers,” said Anthony Rodale, chairman of The Rodale Institute. “Through our surveys, farmers told us they needed a pricing guide to help them track prices for their products. We’ve responded with the OPX. We’re very excited that organic farmers and buyers will now have access to this much-needed information source.”
Immediately, the OPX will track select items in the categories of produce, grains, dairy and meats that are organically grown or raised in the U.S. Additional items will be added to the index over time. Seasonal items will be tracked when available. The price data will be updated on a weekly basis, and will be compiled from government and private sources in the Pacific Northwest, Midwest and the Northeast.
THE INDEX WILL PROVIDE:
ORGANIC FOOD: A MATURING INDUSTRY
ABOUT THE RODALE INSTITUTE®
The Rodale Institute provides information and forums for learning and dialogue for farmers worldwide through www.newfarm.org. The Institute provides practical and effective information on healthy, regenerative living for some of the most important change agents in society -- children, their parents, and educators through www.kidsregen.org. The Rodale Institute, on its own and with various research partners, also engages in and supports a wide variety of scientific trials and experiments of regenerative farming methods in the United States, Senegal, Japan, and elsewhere throughout the world. For information and contacts, see www.rodaleinstitute.org.
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|For more information about The Rodale Institute®, NewFarm.org and related programs, please visit www.newfarm.org, www.rodaleinsitute.org, www.kidsregen.org, or contact Michael Straus, (415) 777-1170, Michael@strauscom.com. Also, visit www.newfarm.org/pressroom.|