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The Rodale Institute® Launches
Kutztown, Pennsylvania; January 23, 2003 – The Rodale Institute®, the country’s leading advocate for regenerative, sustainable agriculture and organic foods, today announced that it will launch in February 2003 the first-ever wholesale price index of certified organic foods—The New Farm Organic Price Index™ (OPX™). Now organic farmers will be able to sell their products competitively, using as their guide pricing in the OPX for the same organically grown or raised food being sold across their marketing region. The OPX will enable them to price their products fairly and avoid the pitfalls of arbitrary pricing.
This index marks an important milestone for the burgeoning organic foods market, the fastest-growing segment of the food industry. Organic producers will benefit from market data such as is available in the markets for conventional foodstuffs, with pricing tools necessary for running their businesses profitably.
OPX will track prices of selected produce, grains, dairy and meats that
are organically grown or raised in the U.S. The price data—updated
weekly—will be drawn from the best-available public and private
sources. The index will give farmers the baseline information they need
to negotiate more successfully in the dynamic organic marketplace. OPX
will be available free-of-charge on www.newfarm.org, the new incarnation
of The Rodale Institute’s former flagship publication, The New Farm
Magazine®. The website targets progressive farmers and their supporters
OPX is the latest chapter in The Rodale Institute’s nearly 60-year history of educating and informing the agricultural community and society about the benefits of healthy living through regenerative agriculture.
With OPX, growers and buyers gain:
Specific prices on the OPX™
The OPX currently covers wholesale organic pricing in two of the country's largest terminal market regions for fruit and vegetables - the New York-Boston corridor and the Pacific Northwest. Prices on the OPX are averages of prices gathered at the corresponding terminals, organic wholesale distributors and sales agencies. The index will be operational in February 2003 and will open with fruits and vegetables, then add grains, dairy then meat in the weeks ahead. Seasonal items will only appear as available. Covered will be:
Organic Food: A Maturing Industry
While conventionally grown or raised foods have been tracked with pricing indices for many years, the organic community has historically been marginalized and has lacked access to pricing information. But today, the organic food industry is rapidly evolving to become a far more formidable segment of the food industry. According to the U.S. Department of Agriculture, “The organic industry is growing between 20 and 25 percent annually, and has been for the last several years. U.S. retail sales of organic foods reached approximately $7.8 billion in 2000, with global sales topping $17.5 billion.” The OPX will aid the further maturing of the organic food industry.
About The Rodale Institute®
The Rodale Institute works with people worldwide to achieve a regenerative food system that renews environmental and human health working with the philosophy that "Healthy Soil = Healthy Food = Healthy People®.”
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|For more information about The Rodale Institute®, NewFarm.org and related programs, please visit www.newfarm.org, www.rodaleinsitute.org, www.kidsregen.org, or contact Michael Straus, (415) 777-1170, Michael@strauscom.com. Also, visit www.newfarm.org/pressroom.|