Why you NEED the OPX –
and why you should
it NOW – even if you never use it!
The value is high: Nowhere else can farmers
and buyers find the fresh, weekly prices that appear on
NewFarm’s OPX. The growing number of listings (more
crops in more places) makes the OPX more valuable tool as
the prices become more useful to farm and businesses.
By having the same information as buyers, farmers can make
better decisions – for this season and beyond. A stable,
growing supply of organic crops is good for all parts of
the organic community, from field to table.
The need is urgent: Plugging in fresh
prices every week is critical to building a solid data set.
It is the foundation to document the dynamics of the organic
marketplace. Stronger data means a stronger, more accurate
case for organics.
The USDA needs this data to build organic prices into its
crop insurance program (administered by the RMA), to track
the behavior of the booming organic market, and to bring
traditional USDA analysis of US agriculture’s profit
and loss areas up to date.
Keeping our OPX current is also important for our
FarmSelect™ tool, where farmers can model
returns on organic and conventional cropping choices.
We’re expanding the OPX. Many people
are waiting for us to produce “historical data”
from the two years we’ve done so far. We just can’t
afford a “data hole” that will lower the credibility
of organic market patterns.