Proposed sustainable label to represent farmers in the gray

September 12, 2005, original report by ENN: Farmers have two options in marketing their farm practices conventional or certified organic. Growers in California feel these black and white marketing practices do not accurately reflect the grays that exist in the field and are lobbying to get a sustainable label approved.

The sustainable label, supported by environmentalists, farmers and some public officials, would require farmers to meet soil management, water quality, wildlife protection and labor practices, as well as pesticide use requirements. Advocates argue it will give environmentally conscious consumers a more affordable alternative to organic. MORE>