2005, original report by ENN: Farmers have two
options in marketing their farm practices: conventional
or certified organic. Growers in California feel these
black and white marketing practices do not accurately
reflect the grays that exist in the field and are lobbying
to get a sustainable label approved.
The sustainable label, supported by environmentalists,
farmers and some public officials, would require farmers
to meet soil management, water quality, wildlife protection
and labor practices, as well as pesticide use requirements.
Advocates argue it will give environmentally conscious
consumers a more affordable alternative to organic.