Organic beef hits the big leagues
New concession line will premiere at All-Star game

DETROIT, Michigan, July 11, 2005, PRNewswire: Isn't half the fun of watching America's favorite pastime enjoying the dogs, burgers and beer that go along with it? Now, baseball fans will have the added opportunity to experience certified organic ballpark food. Dakota Beef, the nation's largest 100% certified organic beef company, and Delaware North Corporation have chosen this year's Major League Baseball All-Star game to launch Dakota Beef's new line of certified organic concession products.

The organic burgers and all-beef polish sausages will be served with organic condiments on organic rolls.

Fans at last week's New York Yankees - Detroit Tigers series got a head start on the rest of the nation during a trial run of the new organic beef products. Sales were so successful it was decided to announce the line launch at the Major League Baseball All-Star Game.

"I guess this shows that eating healthy with organic foods is as American as baseball and apple pie. It certainly proves that organic beef is quickly becoming a real demand for mainstream consumers," said Scott Lively, CEO of Dakota Beef LLC. "The Sportservice team has worked closely with Dakota Beef to ensure that the new certified organic burgers and polish sausages are of the highest quality," added John Verespie, general manager for Comerica Park, Delaware North Companies Sportservice. All of the Dakota Beef products adhere to the strict standards of the USDA's National Organic Program.


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