Fast food with a mission

Posted June 17, 2005: Stonyfield Farm, known mainly for their natural and organic yogurts, is entering the fast food business with O’Naturals, a healthy alternative for eaters on-the-go. According to a recent story in the Chicago Tribune, the idea was dreamed up by Stonyfield president, Gary Hirshberg after a family vacation and a lack of healthy eating options. "We call it `fast food with a mission,'" Hirshberg is quoted as saying in story.

The emerging chain offers a variety of nutritional options, most made from natural or organic ingredients. Items listed on the menu include free-range chicken, artisan cheeses and organic mixed green salads. Currently all stores are located in the northeast but the company hopes to expand across the U.S. using a franchise system.

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