Posted June 17, 2005:
Stonyfield Farm, known mainly for their natural and organic yogurts,
is entering the fast food business with O’Naturals, a healthy
alternative for eaters on-the-go. According to a recent story in
the Chicago Tribune, the idea was dreamed up by Stonyfield president,
Gary Hirshberg after a family vacation and a lack of healthy eating
options. "We call it `fast food with a mission,'" Hirshberg
is quoted as saying in story.
The emerging chain offers a variety of nutritional options, most
made from natural or organic ingredients. Items listed on the menu
include free-range chicken, artisan cheeses and organic mixed green
salads. Currently all stores are located in the northeast but the
company hopes to expand across the U.S. using a franchise system.
For more information: http://www.chicagotribune.com/business/chi-0506150258jun15,1,1177052.story