Internet-based tracking system allows Japanese consumers to dial in beef's origin

December 7, 2004, as reported by Japan is on its way to total traceability of its country’s beef not that its retailers and restaurants have begun using a new beef tracing system.

All beef outlets, over 30,000 of them, will have to attach a ten-digit individual identification number or cattle lot number to their produce. Consumers, most of whom carry web-enabled phones, can trace information such as the age of the animal plus where it was raised via the Internet. The introduction of the new system makes Japan’s tracking capabilities among the widest in the world.

Japan initially forced beef producers to list detailed data on their beef in the wake of BSE outbreaks in Japan and abroad.

Recent news and research

[an error occurred while processing this directive]

Stay Up-to-Date –
Sign up for our Newsletter changes daily! Don't miss out on the latest interactive features, columns and news. Sign up now for our monthly e-newsletter and stay connected.


•Free the meat markets! End packer ownership and stop closed-door deals

• Support Saskatchewan farmers in efforts to block GM wheat

• Stop budget cuts to conservation programs--the one's that help you pay for environmentally sound farming practices!

Share Your Stories

Are you a farmer? A consumer? Whatever story you have to tell, let it be an inspiration to others.
Share it with us now...

T H E    N E W    F A R M – R E G E N E R A T I V E    A G R I C U L T U R E    W O R L D W I D E