Organic foods market booming

NEW YORK, New York, November 29, 2004 (ENS): The market for organic foods and beverages is growing eight times as fast as the conventional food market and is expected to generate sales of $32.3 billion by 2009, according to a new report from market research publisher Packaged Facts.

"The U.S. Market for Organic Foods and Beverages," a $3,000 report issued by Packaged Facts, says the organic foods industry has been experiencing annual growth between 17 and 22 percent over the past few years, compared to just two to three percent growth in the conventional food industry.

The mass marketing of organic foods in supermarkets, which accounted for 37 percent of organic sales in 2003, and expansion by mainstream food companies into the organic market are driving growth.

Today’s organic food market is no longer confined to small natural foods stores and co-ops. Organic products now are marketed nationwide in major supermarkets and are available in most food and beverage categories.

"Organic foods and beverages have come of age," said Don Montuori, acquisitions editor for Packaged Facts. "Many of the obstacles to wider market penetration – price, quality, distribution – are starting to break down, and with the full implementation of the National Organic Standard, consumers are starting to recognize, seek and find organic products."

The report is written by organic industry columnist Elaine Lipson, author of "The Organic Foods Sourcebook." It presents the latest on market size and shares, consumer preferences, marketing strategy, competitor profiles, and regulatory issues. Market projections are made through 2009.

An abstract and searchable database of the report's contents are available without charge at: http://www.packagedfacts.com/pub/977845.html

http://www.ens-newswire.com/ens/nov2004/2004-11-29-09.asp#anchor6


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