October 15, 2004,
as reported by just-food.com: New “vine-ripened”
and “greenhouse grown” labels will ensure
California tomato growers get the prices they deserve
for their value-added products. The labels will also help
consumers guaranteeing that the premium price they are
paying is indeed buying a premium product. The state's
tomato industry asked for the accurate labeling rule.
The new regulations state stipulate a vine-ripened
tomato as one that begins to show color change from
green to red while still on the vine. Tomatoes labeled
as "greenhouse grown" must be produced in
a fixed steel structure using irrigation and climate
control. Producers who violate the new regulations risk
having their products pulled from retail shelves.
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