Hain Celestial lands its soy burgers in McDonald's

October 11, 2004, as reported by just-food.com: McDonald’s McVeggie Burger is getting new beef between its bun according to organic and natural foods manufacturer Hain Celestial who announced it will begin providing the soy-based burgers for Manhattan stores.

The product, a meatless soy-based patty with barbeque sauce, fresh lettuce, tomato, onions and pickles served on a toasted sesame seed bun, is a replacement to the existing McVeggie Burger patty that had been offered at New York outlets of McDonald's. The burger contains eight grams of fat and 370 calories, is cholesterol free and low in saturated fat.

Yves Veggie Cuisine, a brand wholly owned by Hain Celestial will manufacture the burgers exclusively for the McDonald’s corporation.

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