|August 4, 2004,
as reported by just-food: The US Department is
hoping that an educational campaign promoting the health
benefits of fresh fruits and vegetables will help change
elementary and secondary school students eating habits.
The USDA has earmarked $9m to for a permanent version
of the popular 2002 Fruit and Vegetable Pilot Program
which was responsible for creating the campaign. The
program also worked to bring more fresh produce options
to school cafeterias.
Results of the pilot program showed students’
eating habits improved, along with an increased preference
for – and awareness of – a variety of fruits
and vegetables. The pilot program serviced 100 diverse
schools across the country.
A recent congressional act made the program permanent,
and funds will be made available this fall for schools
in seven states.