USDA gives school fruit and veggie campaign $9m boost

August 4, 2004, as reported by just-food: The US Department is hoping that an educational campaign promoting the health benefits of fresh fruits and vegetables will help change elementary and secondary school students eating habits.

The USDA has earmarked $9m to for a permanent version of the popular 2002 Fruit and Vegetable Pilot Program which was responsible for creating the campaign. The program also worked to bring more fresh produce options to school cafeterias.

Results of the pilot program showed students’ eating habits improved, along with an increased preference for – and awareness of – a variety of fruits and vegetables. The pilot program serviced 100 diverse schools across the country.

A recent congressional act made the program permanent, and funds will be made available this fall for schools in seven states.

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