|June 11, 2004,
as reported by just-food.com: Whole Foods Markets
has launched a new mission that will get the natural and
organic food retailer practicing what it preaches. The
company has unveiled an environmental sustainability program
that adds composting and recycling in all its stores.
One of the changes that is occurring in accordance
with Whole Food’s new ‘Green Mission’
is a compost program that turns produce, food and waxed
cardboard from its stores into compost, which the store
will then sell for US$1.99 per bag.
A second component creates a full fledged recycling
program that will recycle the company’s more than
2.19 million pounds of glass, plastic and aluminum and
3.77 million pounds of cardboard per year.
The chain will also launch a "Fish for Our Future"
campaign, running from mid-June to mid-July, offering
shoppers environmentally-sound seafood options such
as wild Alaska salmon. For the fourth consecutive year,
Whole Foods Market said it has partnered with the Marine
Stewardship Council (MSC), World Wildlife Fund (WWF)
and the Alaska Seafood Marketing Institute (ASMI) to
highlight MSC certified wild Alaska salmon and other
sustainable seafood options.