Natural, organic food retailer sets green mission for itself

June 11, 2004, as reported by Whole Foods Markets has launched a new mission that will get the natural and organic food retailer practicing what it preaches. The company has unveiled an environmental sustainability program that adds composting and recycling in all its stores.

One of the changes that is occurring in accordance with Whole Food’s new ‘Green Mission’ is a compost program that turns produce, food and waxed cardboard from its stores into compost, which the store will then sell for US$1.99 per bag.

A second component creates a full fledged recycling program that will recycle the company’s more than 2.19 million pounds of glass, plastic and aluminum and 3.77 million pounds of cardboard per year.

The chain will also launch a "Fish for Our Future" campaign, running from mid-June to mid-July, offering shoppers environmentally-sound seafood options such as wild Alaska salmon. For the fourth consecutive year, Whole Foods Market said it has partnered with the Marine Stewardship Council (MSC), World Wildlife Fund (WWF) and the Alaska Seafood Marketing Institute (ASMI) to highlight MSC certified wild Alaska salmon and other sustainable seafood options.

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