|September 4, 2003,
just-food.com: Food giant Kraft Foods is expanding
its organic offerings with the acquisition of Back to
Nature cereal and granola. Back to Nature was formerly
part of the privately held Organic Milling.
The Back to Nature brand, which is sold in retail grocery
and natural product stores in the US, registered sales
of almost US$10m in 2002.
Organic Milling will continue to produce the Back to
Nature cereals and granola for Kraft under a co-manufacturing
Financial terms of the agreement were not disclosed.