Italians choosing organic more when dining out

November 28, 2003, Italiana per l'Agricoltura Biologica: Organic and ethnic restaurants are gaining more of Italian diner’s income, according to the results of a consumer behavior report from Demoskopea, an Italian market research institute. While traditional fare still is the overwhelming preference, 66 percent of Italian diners list it as the meal of choice, organic and ethnic cuisines are commanding a rising share of the market (11%).

The survey also indicated that the restaurant sector as a whole has also experienced growth posting a 35% increase this year. Consumer habits questions revealed: twelve percent of Italians eat out at least 4 times a week. Italians have dinner in pizzerias, but restaurants remain their favorite for lunch.