| LONDON, England,
October 22, 2003 /PRNewswire: A farmers market
every weekend, in every major shopping area in London,
is the proposal of a new report by Deputy Mayor of London
Jenny Jones. The report 'Farmers' Markets - building bridges
between farmers and London shoppers' finds a surging demand
for Farmers' Markets amongst Londoners, yet with fewer
than 30 markets across the capital, many are denied access
to the quality home grown produce.
"With the current crop of food horror stories
it is little wonder that Londoners are crying out for
guaranteed fresh, home-grown good quality food. We want
to be confident about what goes on our plate,"
Jones said, "Farmers' Markets give shoppers direct
contact with farmers and provide a source for traceable,
natural, ethically-farmed food, helping to alleviate
fears of facing the next BSE or E-coli disaster."
The report highlights the benefits farmers’ markets
can bring to an area including raising support for local
farmers. London which counts 400 farmers within the
Greater London boundary and 15% of its land as farmland,
according to National Farmers’ Union figures,
could see a benefit throughout the county by locally
grown products in London. (http://www.nfu.co.uk).
Farmers’ Markets also provide an advantage to
the consumer who gains not only knowledge about the
origin of his or her purchase but often a better price
then he or she would get through a store. The National
Farmers Union claims consumers pay 80% more for farm
goods in the shops than they would if they bought from
farms direct. (http://www.nfu.co.uk)
"Farmers' Markets are a shop window to the countryside.
Fortunately with these markets, Londoners are not as
removed from the countryside as we might think.
Many London Farmers' Markets carry on in the face of
great difficulty, and they need all the support they
can get from local authorities, government, and consumers,
particularly the active support of buying their products."
The report was announced October 17 at Beech Hill Farm
in Barnet and is based on Jones’ fact-finding
tour of Farmers' Markets in London.
More information: Nana-Serwa Mancell, Senior Press
Officer, Green Party Group, London Assembly, telephone:
+44(0)20 7983 4964 mobile: +44(0)7810 156 886 e-mail:
email@example.com City Hall, The Queen's Walk,
London SE1 2AA web site: http://www.london.gov.uk/ minicom:
+44(0)20 7983 4458