Danish organics may see current success ebb as market approaches “normal”

October 10, 2003, organic-research.com/organic-denmark.com: New research shows that manufacturers of Danish organic products are just as successful as other new companies but the number of breakouts may begin to dwindle as the market starts to stabilize.

The study, which was reported in Økologisk Jordbrug, a Danish bi-weekly for organic agriculture, concluded that new organic entrants in the highly-competitive food products market were just as successful as other start ups in other markets. The study was conducted by a researcher from the Aarhus School of Business.

Once a shaky prospect for new entrepreneurs, the market for organics in Denmark is now so mature that the organic manufacturers should start lowering their prices to achieve a higher turnover, says Danish researcher Jens Vestergaard. He is impressed with the Danish organic companies’ ability to experiment and yet to gain foothold on the very difficult market for food products. He predicts, however, that in future it will mainly be the major organic producers that will be in the lead as organics is approaching "normal" economic conditions, says Vestergaard.