|October 10, 2003,
research shows that manufacturers of Danish organic products
are just as successful as other new companies but the
number of breakouts may begin to dwindle as the market
starts to stabilize.
The study, which was reported in Økologisk Jordbrug,
a Danish bi-weekly for organic agriculture, concluded
that new organic entrants in the highly-competitive
food products market were just as successful as other
start ups in other markets. The study was conducted
by a researcher from the Aarhus School of Business.
Once a shaky prospect for new entrepreneurs, the market
for organics in Denmark is now so mature that the organic
manufacturers should start lowering their prices to
achieve a higher turnover, says Danish researcher Jens
Vestergaard. He is impressed with the Danish organic
companies’ ability to experiment and yet to gain
foothold on the very difficult market for food products.
He predicts, however, that in future it will mainly
be the major organic producers that will be in the lead
as organics is approaching "normal" economic
conditions, says Vestergaard.