|October 26, 2004, as reported
by just-food.com: Supermarket chain Sainsbury’s has
found away to guarantee its customers fresh lettuce—sell them
the plant. The UK grocer is encouraging shoppers to pick their own
fresh produce with the launch of a new “living lettuce”
designed to be grown and harvested on the kitchen windowsill.
The lettuce, a cross from endive, gem and curly-leafed strains
of the salad plant, will go on sale at selected stores this week
for £1.09 (US$2) each, reported The Guardian.
The lettuce project, in development for two years, started with
the idea that consumers can harvest the plant gradually over several
weeks, a few leaves at a time, so that they can have freshly-picked
"Lettuce leaves are at their very best when first picked,"
Stephen Hedderley, salad buyer for Sainsbury's, was quoted by The
Guardian as saying.
"We can't take all our customers to the farmer's field, so
we're bringing the field to them, in miniature," he added.