Sainsbury's reveals eco-friendly labels for organic produce

September 6, 2004, UK supermarket chain Sainsbury’s is helping organic produce carry out its mission by making all organic labels eco-friendly.

The labels, which have been developed by Leading Edge, are made from 100% recycled paper. In addition, being a natural cellulose fiber based product, the paper components are fully biodegradable, according to Leading Edge.

The new line of labeling will be available exclusively to Sainsbury’s, which started phasing the labels in from the end of August 2004 across all of its organic produce range.