September 10, 2004, as
reported by just-food.com: Marks & Spencer, a leading
UK clothing retailer has announced it will only brew certified fair-trade
coffee in its nearly 200 Café Revives coffee shops. The Fairtrade
Foundation said it is delighted with the move, which makes Café
Revive the first-ever UK chain of coffee shops to serve 100% Fairtrade
The Café Revive coffee will come from Fairtrade Mark certified
producer organizations in Ethiopia, Honduras, Peru, Sumatra (Indonesia),
and Tanzania. The Fairtrade initiative ensures smallholder growers
receive a fair price for their coffee.
“In the same way that we changed to using only free range
eggs in all our products, we are switching to Fairtrade coffee in
response to demand from our customers,” said David Gregory,
head of food technology at Marks & Spencer.
According to M&S, Café Revive is the third largest coffee
shop chain in the UK, after Starbucks and Costa. The Fairtrade Foundation
estimates that the introduction of Fairtrade coffee into Café
Revive will grow the overall volume of Fairtrade roast and ground
coffee sold in the UK by approximately 14%.