September 10, 2004, as reported by just-food.com: Marks &
Spencer, a leading UK clothing retailer has announced
it will only brew certified fair-trade coffee in its
nearly 200 Café Revives coffee shops. The Fairtrade
Foundation said it is delighted with the move, which
makes Café Revive the first-ever UK chain of
coffee shops to serve 100% Fairtrade coffee.
The Café Revive coffee will come from Fairtrade
Mark certified producer organizations in Ethiopia, Honduras,
Peru, Sumatra (Indonesia), and Tanzania. The Fairtrade
initiative ensures smallholder growers receive a fair
price for their coffee.
“In the same way that we changed to using only
free range eggs in all our products, we are switching
to Fairtrade coffee in response to demand from our customers,”
said David Gregory, head of food technology at Marks
According to M&S, Café Revive is the third
largest coffee shop chain in the UK, after Starbucks
and Costa. The Fairtrade Foundation estimates that the
introduction of Fairtrade coffee into Café Revive
will grow the overall volume of Fairtrade roast and
ground coffee sold in the UK by approximately 14%.