October 2, 2003, just-food.com:
Canada’s Whole Grains Bureau has launched a website that will
provide consumers with nutritional information about whole grain.
The goal of the website is to educate people of the health benefits
of eating whole grains.
According to a poll carried out for the bureau in August, although
79% of the 1,100 respondents said they knew what whole grains were,
only a few consumers could correctly identify whole grain products.
The Whole Grains Bureau said the site provides perspectives and
recommendations from registered dieticians and the nutritional accuracy
of the website’s content has been verified by a team of registered
The Whole Grains Bureau is sponsored by Canada Bread’s Dempster’s