Japanese make nutritional fashion statement

By Michael Fitzpatrick

September 17, 2003, just-food.com: Japan has taken the additives craze, which began with addition of vitamins and minerals to regular food and drink, to the next level. Now amino acids, vitamins, and foods such as caffeine and seaweed are being added into T-shirts and other garments.

Food companies, such as Ajinomoto, have seen their business supplying clothes makers with food ingredients grow massively since the Japanese public started buying food impregnated clothes last year. The makers claim that such ingredients can be absorbed through the skin but warn that they are no substitute for a regular diet. Doctors and scientists meanwhile remain highly sceptical that the clothes have any nutritional value.


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