Kampala, UGANDA, August
16, 2003, allafrica.com, New Vision: In Uganda, Kings Hero
Puch, a motorcycle company and Caltex Uganda, a subsidiary of the
ChevronTexaco Corporation have linked in a joint venture with rural
farmers. The relationship, as the three participants see it, is
really mutually beneficial to all.
Farmers get cheap transportation of their goods to city markets;
more Kings Hero’s on the road increases brand awareness while
encouraging use of motorcycles. While Caltex sees their payoff coming
from by pushing the economic growth of the country.
“We will continue to strategically partner with the people
of Uganda in order to transform the Ugandan economy into a modern
one," said Caltex country chairman, James Chilongo.
Read the full article: http://allafrica.com/stories/200308180153.html