|July 26, 2004, as reported
by just-food.com: While the U.S. is still enthralled with
cameras embedded in its cellphones, the technology savvy Japanese
have long since bored by the technology. Today Japanese camphone carriers
have a whole new world of opportunities open to them in the form of
small 1 cm-wide square barcodes.
These barcodes, called QR (quick response) codes can be found hidden
all over Japanese products from business cards to books to yes,
even broccoli. Camphones then act like a scanner taking a picture
of the barcode and returning the user with immediate additional
information on the product.
Food producers are among the eager to make use of the new technology.
Dole has introduced the QR code on their broccoli that when scanned
will bring customers to a website displaying data on the name of
the producer, the type of fertilizer and even recipe ideas, while
tea merchant Nihon-Seicha Co. is marketing a green tea dubbed Traceabili-tea
that will offer similar information on its product.