|July 26, 2004,
as reported by just-food.com: While the U.S.
is still enthralled with cameras embedded in its cellphones,
the technology savvy Japanese have long since bored by
the technology. Today Japanese camphone carriers have
a whole new world of opportunities open to them in the
form of small 1 cm-wide square barcodes.
These barcodes, called QR (quick response) codes can
be found hidden all over Japanese products from business
cards to books to yes, even broccoli. Camphones then
act like a scanner taking a picture of the barcode and
returning the user with immediate additional information
on the product.
Food producers are among the eager to make use of the
new technology. Dole has introduced the QR code on their
broccoli that when scanned will bring customers to a
website displaying data on the name of the producer,
the type of fertilizer and even recipe ideas, while
tea merchant Nihon-Seicha Co. is marketing a green tea
dubbed Traceabili-tea that will offer similar information
on its product.