|June 14, 2004, as reported
by just-food.com: Norwegians are slow to accept organic food
according to a new survey from the Market and Media Institute. Negative
attitudes prevail despite long-term government campaigns designed
to publicize the various benefits of organic food and domestic produce.
The MMI survey found that only 44% of Norwegians were concerned
about a healthy diet, 22% thought it was very important that produce
came from Norway, and a scant 13% were willing to pay more for organic
fruits or vegetables. These results indicate a reversal in historic
thinking. Until 2001 Norwegians reported an increasing concern over
health and food safety, reported the Nationen newspaper.
Programs to revive and promote traditional Norwegian food also
seem to have missed their mark so far, with only 50% expressing
affection for local products, a number stable since 1997.
A trend analyst questioned by the newspaper blamed poor information
campaigns that failed to convince "trendsetters".