|June 14, 2004,
as reported by just-food.com: Norwegians are
slow to accept organic food according to a new survey
from the Market and Media Institute. Negative attitudes
prevail despite long-term government campaigns designed
to publicize the various benefits of organic food and
The MMI survey found that only 44% of Norwegians were
concerned about a healthy diet, 22% thought it was very
important that produce came from Norway, and a scant
13% were willing to pay more for organic fruits or vegetables.
These results indicate a reversal in historic thinking.
Until 2001 Norwegians reported an increasing concern
over health and food safety, reported the Nationen newspaper.
Programs to revive and promote traditional Norwegian
food also seem to have missed their mark so far, with
only 50% expressing affection for local products, a
number stable since 1997.
A trend analyst questioned by the newspaper blamed
poor information campaigns that failed to convince "trendsetters".