|June 2, 2004, as reported
by just-food.com: UK supermarket chain Sainsbury’s
has decided to add GM-free milk to its shelves beginning the end of
June. Sainsbury has insisted it is adding the new option in response
to consumer demand not political bullying.
Environmental group Greenpeace has been pressuring Sainsbury’s
to change its dairy cases leading a consumer boycott of the chain
because it sold milk from cows fed on genetically modified feed,
reported The Times.
The new milk comes from cows supplied with feed that is guaranteed
GM free under a farm assurance scheme run by the UK Agricultural
Suppliers Trade Association.
It will be sold in 105 stores from the end of June as a trial run.
"We have been working with our main suppliers since the end
of last year to develop this milk. It is only available in small
amounts at the moment, but we will look at expanding the supply
if customers demand it," Jon Arnold, head of dairy at Sainsbury's,
was quoted by The Times as saying.