McDonald's New Zealand agrees to GM-free chicken

May 21, 2004, as reported by just-food.com: The New Zealand unit of McDonald’s informed its chicken suppliers it will no longer purchase chickens that have been raised on genetically modified feed. The decision came in response to a campaign by environmental advocate group Greenpeace that has criticized the fast-food company and its purchasing habits.

“McDonald's has given us a position statement consistent with the stance the company has taken in Europe which urges its chicken suppliers to source non-GE [genetically engineered] soy feed,” Greenpeace GM campaigner Steve Abel was quoted by the New Zealand Herald as saying.

Greenpeace, who has maintained their campaign against the chain for the last few weeks, has announced it will abandon its efforts as long as McDonalds makes good on its promise.

“We will be keeping a close eye on these shipments and seeking independent testing of the soy to demonstrate its non-GE purity,” Abel added.

Inghams, McDonald’s main chicken supplier in New Zealand, has told the fast-food company its next two shipments of soy meal into the country would come from a non-GM area of Brazil.