February 20, 2004, just-food.com:
Health attributes and convenience are fueling consumer
food purchases according to David Hughes, Professor of Food Marketing
at Imperial College, London.
Speaking at a seminar organized by the Home Grown Cereals Authority
(HGCA), Hughes said that while price inevitably remains a concern
for consumers, its relative importance is declining.
Instead, branded products are experiencing growth, at the expense
of own label products, while factors such as well-being, health
and convenience are driving consumer choice.
“While consumers are not just buying foods which are good
for them, they are more aware than ever before of making healthy
choices,” Hughes said.
“The health attributes can be the difference between the
consumer choosing one product over another. Major corporations are
all too aware of this trend, and are increasingly offering a portfolio
of products that are ‘good for you’,” he added.