2004, just-food.com: Health attributes and
convenience are fueling consumer food purchases according
to David Hughes, Professor of Food Marketing at Imperial
Speaking at a seminar organized by the Home Grown Cereals
Authority (HGCA), Hughes said that while price inevitably
remains a concern for consumers, its relative importance
Instead, branded products are experiencing growth,
at the expense of own label products, while factors
such as well-being, health and convenience are driving
“While consumers are not just buying foods which
are good for them, they are more aware than ever before
of making healthy choices,” Hughes said.
“The health attributes can be the difference
between the consumer choosing one product over another.
Major corporations are all too aware of this trend,
and are increasingly offering a portfolio of products
that are ‘good for you’,” he added.