January 14, 2004, just-food.com,
Michael Fitzpatrick: McDonald’s is hoping the lure
of free meat will quell contamination fears. Panicking over yet
another BSE crisis, this time in the wake of the mad cow discovery
in the US in December, McDonald's Co. Japan said it would be giving
away ten million hamburgers to customers this Sunday.
Code-named ‘Mac Hamburger Day,’ the Japanese franchise
said it will hand out coupons for its burgers with customer purchase.
For years the company has trumpeted that its beef comes from non-tainted
Australian supplies only and not American or domestic beef that
was hit by Japan’s own BSE outbreak two years ago. However,
sales have decreased dramatically at the outset of each outbreak.