2004, just-food.com, Michael Fitzpatrick: McDonald’s
is hoping the lure of free meat will quell contamination
fears. Panicking over yet another BSE crisis, this time
in the wake of the mad cow discovery in the US in December,
McDonald's Co. Japan said it would be giving away ten
million hamburgers to customers this Sunday.
Code-named ‘Mac Hamburger Day,’ the Japanese
franchise said it will hand out coupons for its burgers
with customer purchase.
For years the company has trumpeted that its beef comes
from non-tainted Australian supplies only and not American
or domestic beef that was hit by Japan’s own BSE
outbreak two years ago. However, sales have decreased
dramatically at the outset of each outbreak.