Posted November
16, 2007: “Traceability” was the focus of ID
Expo 2007, the National Institute for Animal Agriculture’s
annual conference and trade show on the National Animal Identification
System (NAIS). Held in Kansas City in August, the expo featured
government officials and industry representatives touting their
software, microchips and other technologies.
Noticeably absent (or at least silent) were farmers and ranchers,
who were the target for the still-controversial goal of registering
all producer locations (“premises”) and all livestock
in the United States in a unified database.
Rocky road so far
NAIS has been on the minds of the attendees of this conference
for several years. It was introduced in a big way to farmers across
the country in April 2006, with the NAIS Implementation Guide. This
booklet outlined the timeline the United States Department of Agriculture
(USDA) hoped to follow for the implementation of a mandatory identification
system for all domestic livestock. Their goals included 100-percent
premises identification and all new (born in the past year) animals
identified by the end of 2008, as well as 60-percent of animal movement
recorded by January 2009.
These goals were met with many levels of resistance, however, from
lawsuits against the USDA by farmers to solid opposition to proposed
state regulations attempted to implement NAIS. In some states, such
as Vermont, Maine and Texas, farm groups and activists were able
to stop proposed state rulemakings that would have implemented mandatory
premises registration–the first phase of NAIS–while
in other states, anti-NAIS activists worked to have their state
legislatures enact laws that attempted to prohibit the state’s
participation in the NAIS.
To counter this resistance, the USDA published a new
user guide in 2006 and declared that the NAIS would be voluntary.
The Senate Agriculture committee is considering a measure stating
that all NAIS data would be confidential—to assure some states
that had voiced privacy concerns—but allowing the Secretary
of Agriculture some discretion to disclose information.
In addition to the new user guide, the USDA entered into cooperative
agreements with states to encourage individual participation in
the voluntary NAIS program. States were given federal money to get
farmers signed up for the NAIS. The USDA reports that it has entered
into cooperative agreements with 49 states, distributing approximately
$50.8 million for this purpose, as of the end of fiscal year 2006.
Resistance limits impact, so far
In July 2007, the Government Accountability Office (GAO) published
a report on NAIS titled, USDA
Needs to Resolve Several Key Implementation Issues to Achieve Rapid
and Effective Disease Traceback. As the title suggests, the
GAO found several problems with NAIS, and made several recommendations.
Essentially, the report says that NAIS is not currently working
because there is not enough participation in the program.
Further, the GAO recommends that a cost-benefit analysis be done
to determine whether NAIS is really providing enough benefits to
justify the costs associated with the program (see sidebar). The
GAO also recommended that the USDA prioritize species and diseases
in order to focus their efforts within the NAIS program.
The USDA’s response to the GAO report was evident at this
summer’s ID Expo 2007. The presenters reported that the USDA’s
new focus will be on “traceability” and “achieving
a critical mass of participation” in order to increase the
effectiveness of the NAIS program. In addition, the USDA will focus
on disease programs, and prioritize this focus by species.
The approach will be two-fold. First, the USDA will begin assigning
premises identification numbers (PINs) to producers through the
disease programs. Dr. John Clifford, of the USDA’s Animal
Plant Health Inspection Service (APHIS) Veterinary Services (VS)
department indicated that the objective is to establish a nationally
uniform identification system to support animal disease prevention
and management programs. “Animal health is the focus,”
he said.
Clifford indicated that the essential strategies are to take advantage
of existing programs, increase participation beyond the disease
programs, and to integrate NAIS data standards. He noted that the
USDA is developing a business plan, which will be published soon,
to develop strategies to maximize traceability, saying the plan
will focus on species sectors, such as poultry and sheep.
USDA admits: “Long way to go.”
Clifford explained the process the USDA will use to integrate NAIS
into all disease programs by standardizing the PINs. Clifford wrapped
up by saying, “I think we’ve made a lot of progress
over time, but I think we have a long way to go.”
A producer will not “officially” be registered in the
NAIS database; however, the producer will have an assigned PIN that
is compatible with NAIS. This means that if an “outbreak event”
occurs, the USDA can get access to the disease databases and subsequently
“sync” the premises location data with the USDA’s
other information in order to find all of the farms that are registered
through the disease programs.
Dr. John Wiemers, from USDA’s APHIS Veterinary Services,
noted that there will be two tiers of priorities. He explained,
“The tier-one species include the major food producing groups,
such as cattle, swine, commercial poultry, sheep and goats. It also
includes the competition sector of the equine species. The balance
of the species are found in the tier two sector.”
Wiemers explained the rationale for the tiered sectors, saying
it was “to more clearly focus on enhancing the traceability
in the areas of the greatest value.” Wiemers noted that within
the Tier One sector, there is further classification of high, medium,
and low risk. He also noted that ovine (sheep) are a low risk because
this species is already pretty traceable. However, in the next presentation,
Dr. David Morris, also of USDA APHIS Veterinary Services, said that
in order to reach the “critical mass,” the USDA will
focus on sheep because it will be possible to achieve close to 90-percent
traceability “by leveraging the Scrapie Eradication Program.”
Expanding to non-profit groups
The second part of the USDA’s new approach is to expand its
cooperative agreement program to “non-profit organizations”
such as clubs, trade groups and breed associations, to “encourage
producer participation” in the NAIS program. The USDA will
give grants to these organizations in exchange for the organizations’
assigning PINs to their members. One recent cooperative agreement
that received some recognition is with the national FFA (formerly
known as the Future Farmers of America), an organization for high
school vocational agriculture students and these alumni as young
adults. This $600,000
collaboration includes five parts, including general and state-specific
educational materials, coverage in the FFA’s national publications
and TV show, and recognition for participating chapters.
In response to the GAO’s complaint that there have not been
enough accountability measures implemented with the cooperative
agreements, the USDA has said it will distribute the grants in stages,
requiring the groups to meet incremental goals for getting so many
producers assigned PINs before receiving the next stage of their
funding.
In addition to these strategies, the USDA is focusing on “communication
and education,” believing that if producers can see the value
in registering for NAIS, they will be less resistant to it. A clear
theme of ID Expo 2007 was “value for the producer,”
with several presentations referring to this alleged value. However,
the presenters were hard-pressed to actually show any value to producers.
During a presentation titled “Traceability/Value Creation,”
Lance Storer of Cargill Meat Solutions indicated that he is in favor
of a voluntary identification system. He said he believes source
verification is the added value of the NAIS for producers, as the
claim cannot be made unless it is can be verified, and that there
is currently no USDA definition for this claim. Storer said that
you can sell a story through source verification to one particular
importer, who can then sell it to a single customer. In other words,
the value of NAIS to the marketer of commodity meat is that you
can claim you know where the meat came from.
The trade show messages at ID Expo 2007 showed examples of how
states are trying to encourage producers to register their premises.
Nebraska’s Department of Agriculture had a booth dedicated
to its communication plan, called, “Locate in 48: 48-Hour
Disease Traceback.” At the booth, visitors could pick up a
copy of a media training kit offered by the department, as well
as materials intended for producers. A full-color glossy flyer encourages
producers to “Get your free flashlight!” by registering
their premises.
Another item visitors to the Nebraska booth could pick up was a
bag of microwave popcorn with a refrigerator magnet inside. This
magnet has a photo of a few cattle standing together. One of the
animals is facing the viewer, with both ears displaying ear tags.
An arrow points to this animal, and the magnet reads, “This
animal could help maximize your profits. How can you better connect
to the global marketplace?”
Below, it says, “Take the first step. Register your premises
today.” 
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