|A leading morning TV show segment
built around four samples of organic food—including one nasty
chicken—gave viewers a skewed view of organic food, thinks Rosalba
Messina, interim president of The Rodale Institute.
She sent an invitation this week to Janice Lieberman, the Today
Show’s consumer correspondent, to visit the Institute’s
farm to get a better grasp of why so many people are buying organic
See the online summary and video clip at www.msnbc.msn.com/id/16035031/.
Messina, serving as interim president as the Institute board seeks
candidates for a CEO, calls Lieberman to task for using the
few samples to evaluate the overall value of organic food. If “Today”
really wants to help consumers with its “Gimmick or for Real?”
coverage, there’s lots more to report, Messina says.
to Today’s Janice Lieberman