|A leading morning TV show segment
built around four samples of organic food—including one
nasty chicken—gave viewers a skewed view of organic food,
thinks Rosalba Messina, interim president of The Rodale Institute.
She sent an invitation this week to Janice Lieberman, the Today Show’s
consumer correspondent, to visit the Institute’s farm
to get a better grasp of why so many people are buying organic
See the online summary and video clip at www.msnbc.msn.com/id/16035031/.
Messina, serving as interim president as the Institute board
for a CEO, calls Lieberman to task for using the few samples
to evaluate the overall value of organic food. If “Today”
really wants to help consumers with its “Gimmick or
for Real?” coverage, there’s lots more to report,
to Today’s Janice Lieberman