Lollapalooza Organic Farmers' Market may be coming to
a city near you! Check the schedule:
- Indianapolis, IN
July 8 - Kansas City, KS
July 9 - St. Louis, MO
July 11 - Milwaukee, WI
July 12 - Chicago, IL
July 13 - Columbus, OH
July 16 - Cincinnati, OH
July 18 - Detroit, MI
July 19 - Pittsburgh, PA
July 20 - Cleveland, OH
July 23 - Holmdel, NJ
July 25 - Boston, MA
July 26 - Syracuse, NY
July 27 - Philadelphia, PA
July 30 - New York, NY
Aug. 1 - Washington DC
Aug. 3 - Atlanta, GA
Aug. 5 - W Palm Beach, FL
Aug. 8 - Dallas, TX
Aug. 9 - San Antonio, TX
Aug. 10 - Houston, TX
Aug. 12 - Albuquerque, NM
Aug. 13 - Denver, CO
Aug. 15 - Phoenix, AZ
Aug. 16 - Los Angeles, CA
Aug. 17 - San Diego, CA
Aug. 19 - SanFrancisco, CA
Aug. 21 - Salt Lake City, UT
Aug. 23 - Seattle, WA
release: The New Farm Team is working with Local
Harvest to get the word out about a terrific opportunity this
summer for organic farmers. Lollapalooza, one of the summer's biggest
traveling music festivals, is planning an Organic Farmers' Market.
They are offering an arena at each concert for local farmers to
sell ready-to-eat produce to an eclectic (not to mention captive!)
audience while at the same time educating that audience about the
importance of buying local and organic.
Lollapalooza is an all day music festival and most fans come early
and stay all day. Each show is expected to have between 15,000 and
30,000 hungry patrons per day. And the goal is to feature local,
organic farmers and their produce at each of the tour stops -- that's
31 cities across the USA. You may already be farming or selling
near a tour stop -- check the schedule in the box at left
As a conscientious farmer and New Farm enthusiast, you are already
working to create a healthy planet. Lollapalooza is hoping to help
educate concert-goers about the importance of organic farming and
buying local by providing a venue for farmers to sell healthy, good
tasting fresh products.
Join the farmers already signed up for the Lollapalooza Farmers'
Market in your area. The list is currently small and your help is
needed to make this organic initiative a local and national success.
STOCKING YOUR STAND
You are welcome to sell anything that's organic, good tasting and
ready-to-eat. Summer fruits are perfect as well as nuts, fresh roasted
corn on the cob, homemade sweets, pies and cookies. Bring fresh
strawberries, grapes, nectarines, cherries, blackberries, watermelon
-- whatever is in-season and can be eaten on the run.
Set up just as if you were selling at your local market. Most spaces
will be 10' X 10'. Lollapalooza encourages farmers, as well as other
vendors, to bring their own small table, tent, canopies, etc. to
enhance the presentation. They can provide you with one table on
which to sell your products if you are in desperate need. (Such
arrangements must be made ahead of time.)
Lollapalooza is also making an effort to reduce the waste produced
at each show. Please limit the disposable items (napkins, plastic
utensils, cups, etc.) you use with your goods. The organizers will
provide you with resources to obtain biodegradable and recyclable
utensils and paper products if you wish.
DID YOU SAY ALL DAY?
Although Lollapalooza is an event that runs all day and into the
night, the hours of the organic farmers' market will be Noon to
6:00 pm daily (exact time will vary slightly from show to show.)
You will be able to set up approximately three hours before the
The day rate to vend at the Organic Farmers' Market is $50 and
no commission or percentage will be taken on any goods sold. In
fact, the concert organizers invite both local and national nonprofits
working on issues touching family farms, organic farming, and pesticide
reform to table at Lollapalooza. Please pass along the contact information
below if you have an organization in mind that fits the bill.
For more information on participating in the farmers' market, visit
Local Harvest at www.localharvest.org/lollapalooza.jsp.
To sign up immediately, contact Claudette Silver at email@example.com.