The Lollapalooza Organic Farmers'
Market may be coming to a city near you! Check
5 - Indianapolis, IN
July 8 - Kansas City, KS
July 9 - St. Louis, MO
July 11 - Milwaukee, WI
July 12 - Chicago, IL
July 13 - Columbus, OH
July 16 - Cincinnati, OH
July 18 - Detroit, MI
July 19 - Pittsburgh, PA
July 20 - Cleveland, OH
July 23 - Holmdel, NJ
July 25 - Boston, MA
July 26 - Syracuse, NY
July 27 - Philadelphia,
July 30 - New York, NY
Aug. 1 - Washington DC
Aug. 3 - Atlanta, GA
Aug. 5 - W Palm Beach, FL
Aug. 8 - Dallas, TX
Aug. 9 - San Antonio, TX
Aug. 10 - Houston, TX
Aug. 12 - Albuquerque, NM
Aug. 13 - Denver, CO
Aug. 15 - Phoenix, AZ
Aug. 16 - Los Angeles, CA
Aug. 17 - San Diego, CA
Aug. 19 - SanFrancisco,
Aug. 21 - Salt Lake City,
Aug. 23 - Seattle, WA
release: The New Farm Team is working with Local
Harvest to get the word out about a terrific opportunity
this summer for organic farmers. Lollapalooza, one of the summer's
biggest traveling music festivals, is planning an Organic Farmers'
They are offering an arena at each concert for local farmers
to sell ready-to-eat produce to an eclectic (not to mention
captive!) audience while at the same time educating that audience
about the importance of buying local and organic.
Lollapalooza is an all day music festival and most fans come
early and stay all day. Each show is expected to have between
15,000 and 30,000 hungry patrons per day. And the goal is
to feature local, organic farmers and their produce at each
of the tour stops -- that's 31 cities across the USA. You
may already be farming or selling near a tour stop -- check
the schedule in the box at left
As a conscientious farmer and New Farm enthusiast, you are
already working to create a healthy planet. Lollapalooza is
hoping to help educate concert-goers about the importance
of organic farming and buying local by providing a venue for
farmers to sell healthy, good tasting fresh products.
Join the farmers already signed up for the Lollapalooza Farmers'
Market in your area. The list is currently small and your
help is needed to make this organic initiative a local and
STOCKING YOUR STAND
You are welcome to sell anything that's organic, good tasting
and ready-to-eat. Summer fruits are perfect as well as nuts,
fresh roasted corn on the cob, homemade sweets, pies and cookies.
Bring fresh strawberries, grapes, nectarines, cherries, blackberries,
watermelon -- whatever is in-season and can be eaten on the
Set up just as if you were selling at your local market.
Most spaces will be 10' X 10'. Lollapalooza encourages farmers,
as well as other vendors, to bring their own small table,
tent, canopies, etc. to enhance the presentation. They can
provide you with one table on which to sell your products
if you are in desperate need. (Such arrangements must be made
ahead of time.)
Lollapalooza is also making an effort to reduce the waste
produced at each show. Please limit the disposable items (napkins,
plastic utensils, cups, etc.) you use with your goods. The
organizers will provide you with resources to obtain biodegradable
and recyclable utensils and paper products if you wish.
DID YOU SAY ALL DAY?
Although Lollapalooza is an event that runs all day and into
the night, the hours of the organic farmers' market will be
Noon to 6:00 pm daily (exact time will vary slightly from
show to show.) You will be able to set up approximately three
hours before the show begins.
The day rate to vend at the Organic Farmers' Market is $50
and no commission or percentage will be taken on any goods
sold. In fact, the concert organizers invite both local and
national nonprofits working on issues touching family farms,
organic farming, and pesticide reform to table at Lollapalooza.
Please pass along the contact information below if you have
an organization in mind that fits the bill.
For more information on participating in the farmers' market,
visit Local Harvest at www.localharvest.org/lollapalooza.jsp.
To sign up immediately, contact Claudette Silver at firstname.lastname@example.org.