more price reporters to launch our informal index from authentic
farmers’ markets across the U.S. This network of volunteers
will commit to reporting weekly from a producer-only farmers’
market on a set of common products, and three products of
Key needs are for a core of faithful reporters
and an index editor to receive and tabulate the results from
markets big and small, sophisticated and simple, urban and
small-town. We’ll supply the checklists for each reporter
and collating help for the editor, post the results and keep
all of the indexes in our archives, filed by date.
Reporters can team up with others to keep the
numbers coming on the weeks they are away for any reason.
Market managers may know of loyal advocates to fill this role.
Ideally, we want to represent a wide range of
markets to show the price variations that shoppers and farmers
face as they try to decide, in their situation, each week:
Just how much is nutritious, family-farm supporting, community-building,
sustainably raised food worth?
Many market farmers say the wholesale organic
prices in our well-received OPX™ don’t help them
enough to set reasonable prices. You asked for local prices,
so we’ll help willing volunteers to deliver market-specific
snapshots of prices paid to real farmers by the people who
eat their food.
These are willing buyers and willing sellers
creating vibrant markets based on full information every week.
And great taste, and good interaction, and some recipes thrown
in to deepen the enjoyment.
To put your favorite market
in the index as its price reporter,
contact online editor Greg