| Farm-at-a-glance

Mariquita Farm
www.mariquita.com
Location: Land
in Watsonville and Hollister
Years farming: Andy has farmed for
the last 20 years in various capacities from farmworker
to owner, from large farm to small.
Total acres farmed: 25
Key people: Andy, farmer and rave king;
Julia, farm wife, CEO, mom, email elf, etc.; España,
foreman, tractor driver, all around repairman; Jose
España, head harvester; Lourdes Duarte, head
vegetable packer
Range of crops: greens, root crops,
tubers and herbs, berries, peppers, tomatoes, garlic,
melons, artichokes, and more besides that.
Marketing methods: CSA and 1 farmers
market, with a small number of carefully selected restaurants
that pick up at the farmers market
Soil type: silty loam
Regenerative practices: cover cropping,
crop rotation, fallowing
Length of season: all year |
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July 14, 2005: Every plant I grow seems to serve
as a host for some kind of rasping, chewing, or sucking insect,
but my newest experimental crop may prove to be most effective at
attracting bar flies. I’m talking about a pepper plant that
grows as large as a small tree, even here along California’s
foggy central coast.
Most pepper plants grow no more than waist high. They have little,
unobtrusive, white flowers, and are typically sensitive to cold,
wet, weather. Farmers in my growing region usually start their pepper
plants in heated greenhouses in mid winter and don’t transplant
them out into the field until after April 15th when they can presume
the danger of frost is past.
After the first hard rains and freezing temperatures of November
we’re used to seeing our pepper plants all blackened and broken.
But the Peron pepper, that hails from Michoacan, Mexico, is hardy
enough to grow all year long and bear a load of hot, yellow peppers
well into the winter. I learned about Peron chiles from one of my
employees, Manuel Esquivel, who originally came from Uruapan, where
this pepper is a local favorite. The Peron chile will grow up to
fifteen feet high with a main trunk as thick as a wrestler’s
forearm, and its fruits pack a wallop. In it’s native habitat
of Michoacan, the Peron chile often grows in the shade of larger
trees, and its sprawling branches find support in the host’s
arms.
Here, in our northern latitudes, the sun doesn’t burn so
bright, so, against the advice the Michoacanos on my crew, I’ve
chosen to grow my Peron peppers under full sun. For protection against
wind, which could smash the plant’s rather brittle branches,
I’ve planted the Peron peppers in an unheated hoop house that
is open to ventilating breezes on both ends. My Peron plants seem
to love this treatment. Since being set out in the ground in early
February, the plants have already grown to four and five feet tall
and they’re covered in purple flowers.

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Most of the growers producing Peron peppers around my home town
of Watsonville, California, are selling their harvest to the little
fruterias that cater to expatriate Michoacanos. Like the more well
known Habanero pepper, the Peron pepper is “muy bravo”.
I’m not sure how many Scoville units the Peron pepper weighs
in at but, as an afficionado of piquancy, I can assure you the Peron
isn’t as hot as the Habanero. The Peron pepper is delicious
minced into tomato or fruit salsas or shaved paper thin into fresh
onion salads. With its lovely purple flowers and golden fruits,
the Peron pepper even has the potential to be an intriguing ornamental
plant for adventurous gardeners in temperate regions.
Manny Esquivel, who manages my green houses, has told me how to
market this spicy pepper beyond the narrow confines of the ethnic
Michoacano market and into the upscale bars of San Francisco. A
Peron chile is the size of a shot glass. A bar tender has only to
slice off the stem and calyx at the top of the fruit, knock out
the seeds, and press the sliced end of the fruit into a saucer of
sea salt and, presto! A shot of tequila can be poured into the empty
chile that’s all frosty with salt, and left for a minute to
become infused with a little heat. (For a refreshing nonalcoholic
treat try sipping fresh squeezed lemon juice from a Peron chile.
I’ve tried it and I find it delicious. Manny has Shirley Temple
style lemon shooters for lunch sometimes.)
The novelty of knocking back tequila from a hot pepper sparks interest
in a certain breed of drinker who may be too macho to listen when
the bartender tells him not to eat the chile. As the tequila goes
down the bravado flares up. Other bar patrons watch to see what’s
going to happen. If the drinker insists on eating the chile he may
end up buying a cold beer or three in a hopeless attempt to put
out the fire. Either way the bartender and the pepper farmer both
do good business, and there’s no shot glass to wash. That’s
the theory, anyway. We’ll see what happens when the harvest
moon rises for my Peron pepper crop during happy hour. 
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