|
Farm-at-a-glance

Mariquita
Farm
Location:
Land in Watsonville and Hollister
Years farming: Andy has farmed
for the last 20 years in various capacities from
farmworker to owner, from large farm to small.
Total acres farmed: 25
Key people: Andy, farmer and
rave king; Julia, farm wife, CEO, mom, email elf,
etc.; España, foreman, tractor driver,
all around repairman; Jose España, head
harvester; Lourdes Duarte, head vegetable packer
Range of crops: greens, root
crops, tubers and herbs, berries, peppers, tomatoes,
garlic, melons, artichokes, and more besides that.
Marketing methods: CSA and 1
farmers market, with a small number of carefully
selected restaurants that pick up at the farmers
market
Soil type: silty loam
Regenerative practices: cover
cropping, crop rotation, fallowing
Length of season: all year |
|
|
 |
August 17,
2004: If life gave me lemons I would make lemonade;
after all, every farmer knows the future is in value-added products.
With all the time consumers spend commuting to earn the money
to buy their daily bread, who has time to toast it anymore?
But I don’t have lemon trees, I have elderberry trees.
Elderberry trees are wild here in California, typically growing
as riparian shrubs, with clusters of tiny, astringent fruits
produced throughout the early summer. In an attempt to squeeze
proverbial lemonade from my elderberry trees I’ve launched
a mini marketing campaign. So far the results have been intoxicating.
We have the elderberry trees on our farm entirely by accident.
Our farm fields lie along Pacheco creek, an intermittent stream
that runs from the dry hills of the Mt. Hamilton Range into
the Pajaro River. Water makes only a seasonal appearance in
Pacheco creek, going underground in late spring to wait until
next fall’s rains before rising to the surface again.
Throughout the summer the watercourse is tangled with brambles
and beaded with occasional puddles. In the old days when fruit
was a luxury on the frontier the pioneers would walk the creek
beds to gather elderberries for pies. Almost any fruit, no
matter how sour or tannic, will taste good with enough sugar.
These days, with such a glut of cheap fruit in the supermarket
no one (well, almost no one) would consider cooking with elderberries,
and absolutely no one plants them.

Birds planted the elderberries on my farm. Before we leased
these acres the land was fenced in corrals and the owner boarded
horses. The birds ate wild elderberries in the creek then
sat on the corral fences singing “tweet, tweet, tweet.”
Eventually elders sprouted under the boards of the corrals.
The horse ranch went broke, the elder saplings tapped into
the water table, and soon there were rows of elder hedges
bordering the fields. When I started farming the land we removed
the fences but not the elders. I had read that it is bad luck
to kill an elder, besides; I wanted trees for wind breaks
and habitat. We irrigate the fields so the elders are growing
lush. Seeing the elder boughs loaded made me wonder how I
might sell the berries.
As a kid my neighbor Lois would employ me to gather elderberries
for pies that she would enter in the county fair. Lois was
a fabulous cook, and because her pies had a historical flavor
that conjured up Monterey County’s past she would always
win first prize. Gathering wild fruit is way too expensive
to contemplate now, but I have what amounts to an accessible
commercial planting. I’ve taken elderberries to the
farmers market in San Francisco. The purple berries add a
dash of novelty to our stall and some chefs have purchased
them to jazz up their own menus. They tell me the tartness
of elderberry jelly makes for an interesting contrast with
the richness of wild game and their wild natures complement
each other. An elderberry syrup over a handmade ice cream
makes for a luxurious desert, too.
For me, the most fun has been inviting market customers out
to the farm to pick their own elderberries. So few people
cook anymore, especially with ingredients most relevant to
centuries past. But the people who do cook, the people for
whom convenience is an over rated virtue, the Slow Food aficionados,
these folks know how to have fun. They make elderberry wine.
I don’t have the time to make wine but I’ve got
some bottles received as gifts mellowing on the rack. You
keep your lemons and your lemonade; I’m doing just fine
with wine. 

August
2
Garlic
Snakes
Andy discovers how his first-ever planting of
stiff-necked garlic got it's scientific name and
stumbles upon another marketing gimmick--spicy
serpents.
July 20
Keep
Rollin' While the rest of the world savors
basil and tomatoes, Andy gets pumped up to plant
parsnips. It's all part of the cycle.
July 2, 2004
Keep
Truckin' Stop! Put that plastic truck (or
other piece of marketing swag) down and back away.
Think smart promotion to keep your small farm
in the public eye.
June 2, 2004
Kinky
Carrots It's astounding to what uses Andy
Griffin's farmers' market customers will put his
kinky, crooked carrot culls. Every carrot has
a home.
May 11, 2004
Ain't
I smart? Carelessness, poor planning and neglect
leads Mariquita's Andy Griffin to discover the
true value of a strange old heirloom crop--black
Spanish radish.
April 20, 2004
Hats
off to the many sombreros of a farmer Quack
lawyer, truck driver, fake chef, and borderline
carnival barker: all in a day’s work for
a farmer like Andy Griffin … and once in
a while he gets to contemplate nature.
April 2, 2004
The
watermelon radish: Conspiracy from the left or
the right … or just a darned good heirloom
daikon? Those were among the suspicions raised
by this ancient veggie at a recent event in Santa
Cruz designed to introduce consumers to local
food producers.
March 4, 2004
Guerilla
garlic Battling
the influx of cheap Chinese garlic—even
in to Gilroy, the “Garlic Capital of the
World”—Mariquita Farm grows green
spring garlic, and banks its garlic dollars long
before the garlic festival in July.
February 13, 2004
New
riders of the purple goosefoot In Watsonville,
California, the founders of Mariquita CSA discover
the value of this antique cousin to spinach.
March 23, 2004
NOW
is the time for shameless self-promotion He
can't plant, cultivate or harvest--the fields
are a swamp--but Mariquita's Andy Griffin can
sell shares and hustle publicity. |
|
|